Paid Social That Reaches the Right NYC Audience.
Manifestera's Facebook ads agency NYC team builds full-funnel paid social campaigns — from cold audience prospecting to warm retargeting — with AI-powered creative testing that maximizes every dollar spent on Facebook and Instagram.
Paid Social Media Ads NYC Businesses Need to Win
New York City's social media landscape is uniquely competitive. With 8+ million residents and some of the most sophisticated consumers in the world, paid social media ads NYC businesses run need to be more than just boosted posts. They need to be strategic, data-driven, and built around a full-funnel architecture that moves people from awareness to purchase systematically.
As a dedicated Facebook ads agency NYC brands trust, Manifestera builds paid social campaigns that work. We start with deep audience research to understand exactly who your best customers are, where they live in NYC, what they care about, and how they behave online. From there, we build campaigns that speak directly to those audiences at every stage of their buying journey.
Our AI-powered creative insights and audience optimization capabilities mean your campaigns continuously improve over time — automatically identifying which creatives, audiences, and offers perform best and shifting resources accordingly.
Cold Audience Prospecting
Reach new NYC customers who don't know you yet with interest-based, demographic, and behavioral targeting. We build audiences based on your best existing customers and expand to find more like them.
Warm Audience Retargeting
Re-engage people who have already shown interest — website visitors, video viewers, Instagram engagers, and email subscribers — with personalized ads that move them closer to conversion.
Lookalike Audience Expansion
Use your best customers as a seed audience to find new NYC prospects who share their characteristics. AI-powered lookalike audiences consistently outperform broad interest targeting.
Creative Testing & Optimization
We systematically test multiple creative formats — static images, carousels, video, Reels — to identify what resonates with your NYC audience and automatically scale what works.
How We Build Your Paid Social Funnel
Most Facebook ads fail because they treat every prospect the same. We build funnels that deliver the right message to the right person at the right stage of their journey.
Awareness & Reach
Cold audiences who don't know your brand yet. We use broad interest targeting, lookalike audiences, and video content to introduce your brand to the right NYC consumers at scale.
Consideration & Engagement
Warm audiences who have engaged with your brand. We retarget with more specific messaging — product benefits, social proof, offers — to move them toward a decision.
Conversion & Retention
Hot prospects who are ready to buy. We use dynamic product ads, strong offer-based creative, and urgency messaging to convert them — then retention campaigns to maximize lifetime value.
Queens E-Commerce: ROAS from 1.4× to 4.7× in 90 Days
A Queens-based e-commerce brand selling home goods was running Facebook ads with a 1.4× ROAS — barely breaking even. Their campaigns had no funnel structure, no retargeting, and were using the same creative for all audiences. Manifestera rebuilt the entire paid social strategy: cold prospecting with lookalike audiences, a multi-touch retargeting sequence, and systematic creative testing across formats. We also set up email automation to capture value from ad traffic.
Facebook Ads Questions Answered
Ready to Scale Your Paid Social?
Book a free paid social audit and discover what's holding your Facebook and Instagram campaigns back.